Investment Benchmarking For Bernard Lester

Investment Benchmarking for Bernard Lester
With the review of the Lester Electronics scenario, it tends to become essential to find a viable investment alternative for Bernard Lester to benchmark his company. The aim of this report is to analyze the key management issues identified from the scenario in connection with the concepts for weeks one through three of this course.
This report presents the synopses of two selected companies from each team member by identifying issues that are facing the companies similar to those in the scenario, as well as discussing the company’s response to the issue and its outcome. In order to develop knowledge about the issue and course concept, our team members have read not only the assigned text materials, but also performed a thorough research from master’s-level educational resources.
The ultimate purpose of this report is for our team to work collaboratively to create a rich source from which each team member individually develop alternative solutions for Lester Electronics through the case study of selected companies. As a result of the teamwork, overall analysis on compare and contrast of each company is explained to synthesize the key findings related to the companies researched.
Key Concepts
Internal & External Growth Strategies
External growth strategies typically rely on investment returns that help strengthen the organization.  Prior to 1984, Lester Electronics Inc. was a privately held company.  Shortly thereafter, Bernard Lester took the company public and now the company is traded on the NASDAQ market.  (UOP, 2008)  
Although the company has never marketed and ventured into the international market, Lester Electronics has many internal and external growth opportunities for t ...
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