Running head: PROBLEM SOLUTION: INTERSECT INVESTMENTS
Problem Solution: Intersect Investments
University of Phoenix
Problem Solution: Intersect Investments
Intersect Investments has been resisting organizational change that is preventing it from winning customer loyalty and increasing customer base. Intersect’s CEO Frank Jeffers identified a new vision: "Provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long-term relationships based on trust and value to the customer.”
This research paper will discuss the issues being faced by Intersect Investments and identify opportunities based on various Organizational Behavior concepts.
Situation Analysis
Issue and Opportunity Identification
Intersect Investment Services lacked a transformational leader for a strategic change management practices. Intersect Investment Services should employ Adam’s equity theory of motivation to execute strategic change. These include: The Individual-Organization Exchange Relationship, Negative and Positive Inequity, Dynamics of Perceived Inequity, Thresholds of Equity and Inequity, and Reducing Inequity. Frank Jeffers, Intersect’s CEO had to let go one of the EVPs. After firing the Executive Vice President of Sales and Marketing for the lack of meeting his expectations, Frank Jeffers brings a new entrant to lead the strategic change. for the organization. Frank should leverage industry. Benchmarks and the related metrics to lead the innovation activities related to strategic change.
Previous sales EVP strongly resisted the strategic change and failed to understand the underpinnings of customer intimacy philosophy and the associated growth opportunities.Fran ...