Introduction
The basis of this report was to identify a suitable target market that would be best suited to launch Jet.net. On considering many potential candidates, South Korea has been identified as the country to export this service to. The main body will include an analysis of how suitable Jet.net is for the selected market by exploring its existing broadband market and information required for market entry.
Market Analysis
The broadband market in South Korea has significantly grown in the last six years, to the extent that South Korea has become the worlds leading nation for broadband internet use. As table 1 shows in 2004 the worth of the broadband industry totalled $7.8 billion with a continued steady growth throughout the period 2000-2004. This represented a compound annual growth rate (CAGR) of 46.8% for the five year period (Data Monitor 2005).
Source: Data Monitor, June 2005 (TABLE 1)
The narrowband sector was the market‘s most abundant source of volume in
2004, with 19.5 million of the market’s overall user’s coming from this segment, which is equivalent to 61.5% of the total (Datamonitor 2005). But growth in this sector will be tiny as South Korea’s popular broadband sector gradually takes over the market.
Source: Korea Internet Whitepaper, 2006 (FIGURE 1)
A ...