3BUS0051 ? INTERNATIONAL MARKETING
ASSIGNMENT NO.1
JOSEPHINE OLAMIDE ADEYANJU
04085310
WORD COUNT: 1,200
A CRITICAL ANALYSES OF THE IMPACT OF INCREASED CLIMATE CHANGE ON BUILDING MERCHANT INDUSTRY, ITS EFFECT ON THE MARKETPLACE AND THE FUTURE STRATEGIES OF E.H SMITH
Josephine Adeyanju,
University of Hertfordshire, Hertfordshire, UK
Introduction
One of the frightening environmental concerns is the build-up of carbon-dioxide (CO2) in the atmosphere that has resulted from heavy use of fossil fuels. This carbon dioxide blankets traps the sun's radiation, which leads to an increase in the earth's average temperature. In the UK, climate change is likely to give rise to warmer temperatures, wetter winters and drier summers, as well as higher sea levels resulting in flooding of coastal areas (Boyd et al 1998). As an article (Habitat International 1995) states "the building industry, together with the materials industries which support it, is one of the major global exploiters of natural resources, both physical and biological". The department of trade and industry (DTI) says that just to maintain existing stock the industry "produces about half of UK carbon emissions and single biggest action is in improving energy efficient in new and existing stock".
Buildings consume 40% of energy and produce 40% of CO2 emissions (DTI 2004) to reduce the high level of CO2. EU and UK government have introduced tougher energy efficiency standards, this will be felt by builders merchant; the latter stand to gain from an increase in demand for insulation materials but will also have to bear additional costs. The Key Impacts of building merchant industry on climate change are the cement sector alo ...