International Business Ventures
Measuring a potential business venture has many aspects which the international
manager must be aware of in order to convey the correct information back to the
decision makers. Being ignorant to any of the aspects can lead to a false
representation of the project, and hence an uninformed decision being passed.
In order for a business to survive it must grow. For growth to be optimal,
management must first be able to identify the most attractive prospective leads.
The country as a whole, specifically geography, government, and financial
aspects must be looked at in order to yield the best possible picture of the
market a company wishes to enter. Concentration should be placed on gathering
reliable facts that are backed up by more than one source. It is to be hoped
that after creating "a picture" of the market, management's analysis of the
potential business venture and plan of action will be structured as to avoid
losses and to find the most profitable scenarios.
The success of the multinational corporation lies on the shoulders of it's
management. International management and organization-design expert Henry
Mintzenberg says every CEO has three essential duties: direct supervision,
development of the organization's strategy, and management of the organization's
boundary conditions. Top management's responsibility at and beyond the
organization's boundaries is largely a communication responsibility; however, no
commonly accepted model exists for decision, execution, and assessment of
communication opportunities. Within even some of the largest and most venerable
organizations, the process used is haphazard and inconsist ...