InterClean Inc: Research and Benchmarking
InterClean can become the institutional and industrial cleaning and sanitation industry leader by implementing a business model that includes a new solutions/sales model, merging with EnvioTech, and increasing revenue by 40% annually. To reach these goals InterClean must consider their current corporate culture, additional training programs from their staff, and marketing/recognition considerations. Additionally they should explore a benchmarking strategy to provide insight into opportunities while initiation their solutions/sales model.
Situation Background (Step 1)
InterClean is an $8 billion dollar institutional and industrial cleaning and sanitation company. They are currently seeking to bundle their products and sell packages. This will have a large impact on the way they currently do business. InterClean has just bought one of their major competitors. This company will need to be integrated very carefully with all the changes that are going on.
In this paper, we will look at employee motivation, handling mergers, employee training, organizational changes, employee training, and changing strategies for InterClean. Let us start with employee motivation.
Employee Motivation
InterClean, Inc. can make an easy transition towards a solutions-based selling by successfully motivating their current employees in the sales and marketing departments by studying and applying motivation principles.
"In spite of enormous research, basic as well as applied, the subject of motivation is not clearly understood and more often than not poorly practiced" (accel-team, 2005). "To understand motivation one must understand human nature it ...