APPLE
ON
INNOVATION
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Apple Incorporated is a company in the technology industry. Their mission statement clearly defines who they are:
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.¹
They strive to accomplish their goals outlined in their mission statement and are known to be a highly innovative company. According to BusinessWeek, Apple is the most innovative company in the world today.
The company is made up of the executive board and a board of directors. The executive board includes: Steve Jobs Chief Executive Officer and Co-founder of Apple Inc., Tim Cook Chief Operating Officer, Daniel Cooperman Senior Vice President, General Counsel and Secretary, Tony Fadell Senior Vice President, iPod Division, Jonathan Ive Senior Vice President, Industrial Design, Ron Johnson Senior Vice President, Retail Division, Peter Oppenheimer Senior Vice President, Chief Financial Officer, Phil Schiller Senior Vice President, Worldwide Product Marketing, Bertrand Serlet Senior Vice President, Software Engineering, and Sina Tamaddon Senior Vice President, Applications Division. The members on the board of directors include: William V. Campbell Chairman Intuit, Inc., Millard S. Drexler Chairman and Chief
Executive Officer J. Crew, Albert Gore, Jr. Forme ...