Created in 1914, Brady is today a major American global company specialised in the manufacture of high performance signs and identification solutions. Considering today's 6000 employees operating in 24 countries and distribution channels in more than 100 countries through more than 4,400 distributor partners, developing an efficient information system was definitely part of the company strategy to succeed.
[Accessed 09 November 2006]
In 1994, Brady launched its first web page. Even though at this time, the web content was pretty basic, that was the first step in the e-business world. From being a brick and mortar business, Brady moved to a Bricks-and-clicks business strategy, also known as click-and-mortar. Integrating both offline and online presence was the beginning of a new era for the large American company. Today, Brady has become a reference in the E-commerce world.
Not only has the company managed to commit its distributors and suppliers to invest in the new technology but it enables Brady to get closer from the customers and to have a better understanding their needs. Internet is definitely powerful in data mining.
The use of that new technology completely changed the face of the company. Moving to e-business enabled the company to explore a large range of possibilities. By using internet as a preferential tool, Brady managed to develop the best organization to reach success. Internet made it possible for Brady as well as other online companies to increase the company's distribution possibilities by creating new channels thanks to the World Wide Web. Of course the implementation this innovation required organization but it also enabled the company to perform better in term of sales profit over the past years.
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