If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you are, we shall become giants.
-- David Ogilvy
Founder of Ogilvy & Mather
Ogilvy & Mather Worldwide
The most local of the internationals,
the most international of the locals.
Ogilvy and Mather (O&M) is one of the largest marketing communications networks worldwide and is a member of the WPP (Wires & Plastic Products) Group plc which includes more than 60 companies. Through the WPP family, Ogilvy has the competitive advantage of access to top-rated expertise in the communications spectrum and this is in line with the company’s emphasis on brand stewardship.
As brand stewards, Ogilvy strives to leverage the brands of their multinational clients by combining local know-how with a global network, creating powerful campaigns that address local market needs while still delivering the consistent universal brand identity.
Ogilvy and Mather International bought over S.H. Benson worldwide in October 1970 and according to the prevailing Singapore legislation, it was known as “Ogilvy, Benson & Mather”. The Singapore operation changes its name to “Ogilvy & Mather Singapore” in October 1971 and soon became the largest agency in Singapore with a total workforce of 247 dated August 2 ...