Chapter 1: Selection of Product or Service
I have been assigned to create a value of a bulb which is unique, a category of its own, a novelty, differentiated enough to compete in a non-competitive environment.
Since I'm a brand, I love to take challenges. Since I'm an innovator, as I'm not an ape I would like to engineer enough value to delight my customers again in a non-competitive market space.
The uniqueness of the bulb will be it won't be for only day or night. It will be for 24/7. That is it will serve the purpose of both the normal bulb and the dim bulb and in an intelligent way. So the consumer don't need to take the hassle of switching on or off, rather they will just programmed it for once and it will serve accordingly. So I'm basically going to produce an intelligent lighting for consumer household & office. And the value that is going to differentiate it most from the existing lights is it is going to work on its own with its own produced energy. So in this era of energy consumption it is definitely going to save utility cost. So the core value of this intelligent bulb is it is going to cut electricity bill.
Chapter 2: Value in Brief
Fig: Approximate Shape of "Diei Quod Nox"
Before I define the "Discriminatory Factor" I should specify the working process of the intelligent bulb so that it will be easy to understand. In most of our household we have either carpet or mat as a floor covering. While we walk on the carpet or rub our foot against the carpet a sort of static electricity is produced due to friction. A wired panel from the "Diei Quod Nox" will be placed under the mat or carpet or "Paposh" (small version of the carpet used to clean dust and mud while entering house), which will use some of this static elec ...