Consumer Spending Poll
Contents
Research Objective
Research Design
Survey Findings Summary
Research Objective?
? To capture spending among high-end consumers
? Identify consuming patterns and what is accounting for the wallet-share
? Comparison between Delhi and Mumbai
Research Design?
? Quantitative research using a semi-structured questionnaire.
? Synovate zeroed in on consumers residing in affluent pockets of the two large metros - Delhi and Mumbai
? The target group comprised of men and women in the age-group of 25-35 years; belonging to socio-economic classification SEC A plus.
? Respondents were administered the questionnaire employing face-to-face and over telephone.
? Equal number of men and women were interviewed in Mumbai; in Delhi though, men out-numbered women
? Sample size Targeted: 200 Sample Size Achieved: 205
? Fieldwork Period: 13 Sept-16 Sept, 2004
Survey Findings
All those intend to purchase the item in next 3-6 months. Delhi more gung ho on high-end cars and travel abroad on personal. Mumbai on the other hand plans to spend more on travel on business. The commercial capital, after all. Figures in Rs.
Q3) Can you please tell me three brands you are considering to puchase? Personal Grooming Products like Colognes, Creams, Color Cosmetics ? you are considering to purchase
All Delhi Mumbai
Lakme 25 31 16
Axe 20 25 11
Avon Products & ...