The Indesit Company:
Launch of Audio Visual Range
Marketing Communications Report
Table of Contents
Main Sections
1 Introduction????.???????????????????????..3
2 Executive Summary????????????????????????.4
3 Analysis of Marketing Situtaion......................................................................5
3.1 Market Analysis???????????????????.5
3.1.1 SWOT Analysis ???????????????.6
3.1.2 PEST Analysis ???????????????..6
3.2 Targeting and Segmentation?????????????..7
4 Marketing and Communications Objectives??????????????8
4.1 Marketing Objectives?. .......................................................8
4.2 Communications Objectives..................................................8
5 Strategy???..............................................................................................9
6 Tactics?????? ...................................................................................10
7 Action Plan...................................................................................................11
8 Conclusions, ?????????????????..................................12
List of Appendices
APPENDICES 1: Poster..................................................................................13
APPENDICES 2: Celebrity Endorsement.......................................................14
1. Introduction
The aim of this report is to design an Audio Visual (AV) range for a company who has had no previous experience within this market. The company we h ...