Table of Contents
Particulars Pages
1. Executive summary 1
1.1 Introduction 2
2. Company Background 3
2.1 The growth of IKEA 3
2.2 IKEA Malaysia company's strategy 4
3. New Delhi's Background 5
3.1 New entry strategy 5
3.2 The international business 6
3.3 The market screening 6
3.4 New Delhi's economy 7
* Figure 1: International Business Model 8
* Figure 2: The Tribune, Chandigrah, India- Budget Highlights 2006 ? 07 9
4. Barriers of Entry 10
4.1 Culture and beliefs 10
4.2 Pricing 10
4.3 Environment barrier causes 11
5. Recommendations 12
* Figure 3: The Global Strategic Planning Process 13
6. Conclusion 14
7. References 15
* IKEA's Overview 16-17
1. Executive Summary
First of all, the assignment that is about International Business. The research and task which was given is ...