Case Study
IKEA
Draft Version
GROUP NAME: AE Group
NAME: Yimiao Lin, Bertrand Pedersen, John Sharp, He Gao, Kathy Wong
CLASS: BMO6622 - MANAGING INNOVATION & ENTREPRENEURSHIP
TEACHER: Mr. Patrick Foley
DUE DATE: 8th September 2008
TABLE OF CONTENTS
Page
I. The Background
In 1956 when an employee of Ikea, Gillis Lundgren upon realising that a table he had purchased would not fit into the boot of his car without breaking off the legs left him but one option. He broke off the legs of the table and then reassembled the table back at home. The idea of flat box furniture or ready to assemble furniture was born. Gillis Lundgren was able to have a voice within Ikea to share this idea. Ikea as a company took the idea and is now part of Ikea key concepts. disc was new idea Ikea launched the first flat packed piece the Lovet table in 1956 . This was a low coffee table, made to be put together at home by the purchaser. This was a new idea which would change the way consumers viewed the idea of purchasing furniture in the future. Prior to ...