Case Study
Client: ICICI Bank, India’s second-largest bank and largest private bank
Challenge: Manage aggressive growth in credit cards in the face of increasing foreign and local competition
Solution: TRIAD™ adaptive control system for account management and Fair Isaac application scoring
Results: After 12 months of using the TRIAD system on classic card portfolio, 6.5% more total accounts and 15.7% higher balances than control group
Managing business change in India, one of the world’s fastest growing economies, is no small feat. This is particularly true in India’s credit card market, which grew by nearly 40% from 2003-2004.
ICICI Bank has embraced this change by using decision technology to drive aggressive growth in its credit card portfolios. This second-largest bank in India has quickly become one of the country’s top card issuers since launching its first credit card in 2000.
“We thrive on change. It’s part of our culture; our staff appreciates it and contributes to it,” says Maninder Juneja, risk head of Retail Products at ICICI Bank. “We need technology that supports this. Fair Isaac’s TRIAD™ adaptive control system has more than fit the bill in terms of managing the dynamic growth in our credit card business.”
Indeed, after 12 months using the TRIAD system on its classic card portfolio, the bank can directly attribute a 6.5% increase in total accounts and 15.7% increase in balances to the TRIAD system. Despite rising international and local competition, the bank has seen 16% overall portfolio growth during this time due to the TRIAD system and other factors.
ICICI Bank saw significant results after 12 months of using the TRIAD syst ...