Running Head: The International Business Machines Corporation: A Strategic Analysis
The International Business Machines Corporation: A Strategic Analysis
Abstract
The International Business Machines Corporation, IBM, is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. Drawing on resources from across IBM and key Business Partners, IBM offers a wide range of services, solutions and technologies that enable customers, small, medium, and large, to take full advantage of the new era of e-business. This paper will present a brief overview of the company, including a detailed SWOT analysis, and a review of the marketing, management, and financial aspects of the firm. Finally, recommendations will be made for continued growth and success.
IBM: A Strategic Analysis
The International Business Machines Corporation, known as IBM, was founded in 1924. Today, it is the world's largest information technology company. Drawing on resources from across IBM and key Business Partners, IBM offers a wide range of services, solutions, and technologies that enable customers, small, medium, and large, to take full advantage of the new era of e-business.
SWOT Analysis
Strengths
IBM as global services brand in the information technology area is very, very powerful. The global IT is so enormous will be even bigger in the future. IBM brand value is worth $23 billion. It is a leading information technology company in the world.
This 81-year-old company has spent the past several years moving from technology product supplier to on-demand service provider-all while still investing and protecting its well established traditional tech image (Bulik, 2005). < ...