Doing business over borders and through time zones has become commonplace in the twenty-first century. International firms are consistently examined by the cultural differences between countries when they expand their products or services into foreign markets, and seek the most productive and talented employees of the world out. Culture, being intangible in shape, builds up of a particular society's behaviors, from religion beliefs to dressing style to art to methods of farming. Trompenaars and Hampden-Turner consider that culture is a shared belief of a group of people. Also, according to Mahoney, Trigg, Griffin and Pustay, culture is the set of values, attitudes, beliefs, behaviors and customs that distinguish a society. Besides, in the context of international management, culture is defined as "everything that people have, think, and do as members of their society Culture reflects social rules however it might be defined, while business must be conducted within the context of the society, a society culture thereafter guides the firms how to run in such society. Understanding culture constituents might help companies visualize the effects on conducting business. The reasons why understanding culture is important in doing international business will be discussed associated with examples. In further response to this question I will subdivide benefits from appreciation of culture as marketing products, managing workforces, and dealing with host country governments. Finally, the paper will conclude that doing business with multiple cultures can be a challenging venture; only those being well prepared for importance of understanding culture might eventually success. (Day 63-79)
Culture Issue In International Business
Technological advancements in communication and re ...