RURAL MARKETING
A Project on
T.Y.BMS
COMPILED BY:
RAJIV.B (09)
NAVIN.C (11)
ANKIT.G (15)
ROHAN.M (31)
RINKI.W (59)
Introduction
Gone are the days when a rural consumer went to a nearby city to buy ‘branded products and services’. Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban, witnessing a rise in sales of hitherto typical urban kitchen gadgets such as refrigerators, mixer-grinders and pressure cookers. According to a National Council for Applied Economic Research (NCAER) study, there are as many 'middle income and above' ...