Research analysis on HSBC
HSBC is the largest and most widely represented international bank in the Middle East. The study shows that the HSBC bank is doing well in the market, in terms of pricing, confidence, and convenience.
The descriptive analysis in this research is involved with tables and pie charts (refer to appendix), which gave the following results:
A questionnaire was designed targeting 25 customers who have account in HSBC Bank.
Upon asking those customers regarding, why they have chosen HSBC as FSF, around 19% said because of having good reputation, 18% said because of stability, and 17% said because of reliability (quality of the products and services).
When customers were asked about the quality of services around 72% were satisfied and 28% were very satisfied with the quality of services which we can conclude that the bank is doing very well in the market. In my opinion this bank believes that customer service is one of the thing that can differentiate them form other banks in the region. What is more, they believe that the high scores are based on the friendly atmosphere that customers encounter in their branches.
In addition, it shows that 8% of the customers are dissatisfied with the time of doing transaction. Therefore, Payment and Cash Management department should be more efficient. The management needs to look at the quality of service offered by the operation.
More over, most of the customers were very satisfied with the accessing ATM Network, the research shows that 32% are very satisfied and 48% were satisfied with the ATM service. The research shows that they provide an excellent ATM service. Also, I believe that truly effective automation has been integrated within a branch environm ...