Outline
1. Introduction
2. Analysis of differences between home country and target country
2.1 Decision of target country
2.2 Political Environment
2.3 Legal Environment
2.4 Economic Environment
2.5 Recommendations for minimize risks
3. Culture Difference
3.1 British business culture
3.2 Chinese business culture
3.3 Recommendations
4. Marketing and Human Resource Management
4.1 The issues about marketing
4.2 The issues about HRM
4.3 Recommendations
5. Conclusion
1. Introduction
Now the business is becoming global, it combined the whole economic, no matter you will accept or not, any countries, corporations and individuals can not stop this trend, what we can do is change ourselves to suit the globalization. As a multinational company, develop different markets have its necessity, and market development can be helpful for the development of the company.
In this report ,as the people working in this company, will analyse the differences between home country market and target country market, and help to choose the suitable market when company have willing to investing in a foreign country, the decision of the country which the company can invest in is China. In this report, will make analysis for Chinese market in economic environment, culture, marketing and human resource management, to prove its accessibility, and what risks the company will meet, then give some recommendations to escape or solve the problems.
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