Real Estate is the primary investment resource for retirement and quality of life.
DID YOU KNOW ? When buying or selling, most consumers choose their Realtor simply
by chance, because they think ANYBODY would do.
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ANYBODY WOULD DO?
In their last real estate transaction consumers have...
54.0% - Randomly called the name brand real estate office because ANYBODY would do.
19.5% - Interviewed only one Realtor because ANYBODY would do.
11.5% - Used the same Realtor as last time because ANYBODY would do.
08.5% - Called the most advertised local Realtor and got ANYBODY
02.5% - Used a Realtor referred by friends because ANYBODY would do.
02.0% - Used a friend or family member who is a Realtor because ANYBODY would do.
01.5% - Sold their property using themselves as an Agent because ANYBODY would do.
00.5% - Used a Realtor through an anonymous prepaid Internet Referral Site because ANYBODY would do.
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Realtor: def. - is a trademark which identifies a real estate professional, who is a member of a the National Association of Realtors (NAR)(US), and/or
The Canadian Real Estate Association (CREA) and, as
such, subscribe to a high standard of professional service and to a strict
Code of Ethics.
When Do Consumers Care?
Unless you are buying or selling soon, most people are not interested in the day to day statistics that seem to be taken out of context by the media.
As you know, the Media only report on the real
estate market when it is hot and usually 6 months after the fact. It is usually a filler piece to use up some air time between the end ...