1 Executive Summary 2
2 Introduction 3
3 Rationale behind the choice of the country 3
3.1 GDP 3
3.2 Disposable Income 4
3.3 Leisure Expenditure 5
4 Analysis of country's external environment (Industry Issues) 6
4.1 Political and Legislative Environment 6
4.2 Terrorism and security 6
4.3 Positive growth factors 7
4.4 Negative growth factors 8
4.5 Market Opportunities 9
5 Choice of the entry mode 10
6 Product Marketing 11
6.1 Product 11
6.2 Price 11
6.3 Promotion 12
6.4 Place 12
7 References 13
1 Executive Summary
The present report focuses on the expansion of a sport complex to Australia. It analyses the benefits that the country offers to a foreign investment due to its post- Olympics era and good economic conditions. We see that leisure expenditure is quite good and only a few negative factors may affect the investment.
Analyzing the positive and negative growth factors of the tourism industry in Australia, it becomes apparent that there are many opportunities for new ventures from abroad.
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