Hong Kong's strengths and weaknesses as a conference destination
Hong Kong, advanced in its geographic location and well-developed society and business environment, is regarded as a desirable destination for meetings, conferences and exhibitions. According to the Hong Kong Exhibition and Convention Industry Association, over 110 international exhibitions and conventions took place in Hong Kong in 2006, attracting 62,000 delegates and 5,200,000 buyers worldwide. International congresses and exhibitions, like the 6th WTO Ministerial Conference in 2005, 3G World Congress and Exhibition 2005 and The International Telecommunication Union Telecom World 2006, had enhanced and symbolized Hong Kong as a major international conference and exhibition center in the region. However, though Hong Kong is experienced in holding conferences and exhibitions, besides existing strong competitors like Singapore and Seoul, Macau is also an emerging competitor in Asia-Pacific market, and favored by international organizers. Therefore, Hong Kong needs a more in-depth understanding of its strengths and weaknesses, thus develops to be the leader in region. A successful conference hinges on several key elements like infrastructures, human factors, political and economic environment, and geographic. Experienced in the industry for over 30 years, Hong Kong has its strengths and weaknesses regarding these elements. In order to find out the way to success, these elements will be discussed. Hence, suggestions could be made for Hong Kong's strategic sustainable development in the industry.
Successful factors
As one of the most favored conference destination in Asia Pacific, Hong Kong depends on its unique geographic, complete infrastructure, experience and government support, which su ...