Introduction:
Due to rapid technology advancement, we now live in a ?small world' with a global marketplace. Foreign ideals and culture are easily spread and adapted by indigenous people in all corners of the globe via radio, television and now especially, computers software and the Internet. This whole dilemma has been termed as "Globalisation". The concept of globalization refers to increasing global connectivity, integration and interdependence in the economic, social, technological, cultural, political ad ecological spheres. Industrial globalization has taken its grip and businesses are going across the cultural boundaries. Worldwide production markets and broader access to a range of goods for consumers and companies is available. Globalization has some pros and cons. The convergence enhances the communication level between cultures. On the other hand, with globalization cultural differences are also highlighted.
What is Culture?
Culture is an inclusive concept embracing a wide variety of activities, places, values and beliefs that contribute to a sense of identity and well-being for everyone in our communities. It is about our way of life and our quality of life.
A single definition of culture is not enough because the concept is far too complex.
The word culture has many different meanings. For some it refers to an appreciation of good literature, music, art, and food. For a biologist, it is likely to be a colony of bacteria or other micro-organisms growing in a nutrient medium in a laboratory Petri dish. However, for anthropologists and other behavioural scientists, culture is the full range of learned human behaviour patterns.
Culture is a thin but very important veneer that you must be careful not to scra ...