1. Why might Bollenbach have opened his bidding for ITT at $55 per share? What was his likely strategy?
The $55 value is on the lower range of the analyst eztimates, with a best guess estimate of $67.94. Since the value of the stock had been below $45 for 4 months, the offer of 55 dollars represented a 29% premium to investors. Bollenbach knew that management would be resistant of any attempt to be acquired, regardless of price, because of failed previous attempts to negotiate a friendly merger at year end 1996. The 55-dollar benchmark created an expectation for ITT management to achieve that level, or higher and the premium is enough to demonstrate to investors it is a real offer. Their support will be key as they will have a vote deciding the fate of the poison pill provisions which need to be removed to make the deal necessary.
As the deal moves forward, Hilton has a great deal of room for negotiation with investors because their best guess value of ITT's operations is sill 20% higher than their initial bid. By beginning with a low bid, Hilton may risk another competitor entering into the bidding, but their market analysis shows no such competition for such a large deal. Because Hilton still has the ability to offer a higher bid later, and has a 5% stake in the business which would benefit from such competition, Hilton’s low bid says they are not afraid of such a situation.
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original offer was well received on Wall Street, but not by the entrenched ITT management. In an unlikely scenario, the bidding company’s stock price actually went up 10 percent since this acquisition made so much sense for Hilton. The offer was made i ...