Problem Solution: Harrison-Keyes Inc.
The Harrison-Keyes Company desires to move from their traditional culture of standard publishing to an eBook format. To successfully make this transformation, the company must establish and execute a strategic plan that will ensure their end goal has been met. “Harrison-Keyes’ focal point should be clear organization, best use of limited resources, and improved communication among departments” (Gray, Larson, 2006). Project managers need to express a clear knowledge of the company’s mission and strategy. Strategically understanding the mission and goals will help guarantee proper decisions and adjustments are made for the transition. Since the company has a long tradition of standard publishing, the proposal to alter will provide the need for several modifications within the company. Harrison-Keyes has operated within the same culture for many years. Their goal is to continue to strive in innovations despite the new changes. “It is important for the project manager to clearly understand the plan, since they are the ones who effectively advocate for the strategy” (Gary, Larson, 2006). The managers will convey and secure any measures of doubt and uncertainty to the shareholders and any senior level management. If there are apprehensive components of the strategy, this will transcend into areas where support is critically needed. Harrison-Keyes has successfully operated for many, many years. In an era where the external environment is constantly changing, the company realizes standard publishing is facing major competition from eBook publishing companies. They are limited with scare resources. However, these resources must be used for competitive advantages. “Strategic management will provide the theme and focus for the future direct ...