Running head: PROBLEM SOLUTION: HARRISON-KEYES INC.
Problem Solution: Harrison-Keyes Inc.
INTRODUCTION
Strategic implementation consists of defining end-state goals for projects, setting short-term objectives, defining the elements of a project, establish priorities, assign responsibilities, etc. All these are ways to strategically implement a project. Aligning these functions to the organizational goals, mission and vision statement is key as it gives all employees and the management teams something to work toward. Risk assessment and mitigation is also important as it will allow the management team to foresee potential problems and find ways to mitigate them.
The goal of this paper is to help HK meet its goals of an e-publishing initiative using the process of project management and best practices in strategic implementation.
Issues
Competition from low-cost retailers such as offering mega discounts and generous return policies, is leading to lower profits for Harrison-Keyes
The information technology team did not create a project plan that fully factored in prototyping. They have failed to include one of the elements of a successful project: planning.
Working relationship between the company and the overseas digital publishing company is strained. Time zone differences, different work culture and communication issues seem to pose a major problem for the implementation of the new strategy. HK failed to conduct risk management, which would have identified potential risks and provided ways to mitigate those risks.
Some of the well-known and well-published authors are reluctant to move forward with the e-publishing initiative. These are HK’s stakeholders. Their reluctance or opposition wi ...