Running head: PROBLEM SOLUTION: HARRISON-KEYES INC.
Problem Solution: Harrison-Keyes Inc.
MBA/590 Strategic Implementation and Alignment
Problem Solution: Harrison-Keyes Inc.
Harrison-Keyes (Harrison) has been a giant in the publishing industry for over a century. When companies have acquires that type of reputation it becomes very difficult to shift gears and move into a new arena. The Board of Directors and new CEO need to make a decision regarding the future of Harrison very quickly. After the termination of Meg the organization is in a quandary as to expanding the business portfolio or doing business as usual. The arena is a difficult one because the vision of the project has not been fully outlined. The senior management team is in disarray and the employees are becoming discontent.
Several key factors could be addressed; however, the biggest decision at this point is to move forward with the project or leave things as they currently exists. This paper will present a compelling case why Harrison needs to stop the bleeding and proceed in a course of action that will create a new image, greater customer loyalty and certainly increased sales. This is a change effort that has created a divergent of differing views on direction and commitment. "Change has a considerable psychological impact on the human mind. To the fearful it is threatening because it means that things may get worse. To the hopeful it is encouraging because things may get better. To the confident it is inspiring because the challenge exists to make things better" King Whitney, Jr.
Describe the Situation
Issue and Opportunity Identification
The biggest issue that has created the lack of direction for ...