Running head: PROBLEM SOLUTION: HARRISON-KEYES INC.
Problem Solution: Harrison-Keyes Inc.
University of Phoenix
MBA 590
June 16, 2008
Problem Solution: Harrison-Keyes Inc.
Harrison-Keyes Publishing Company has been sinking in the sea of low-cost superstores. The company is worried that if they do not do something to increase their revenues, they may go out of business. They have a plan; they are going to transform traditional book publishing to e-book publishing. Strategic implementation and alignment are critical in a new business plan and the ideas can be found throughout this paper. With every implementation, there will be risks, both good and bad, and there may be some shortcomings that the company may have to work out. Even though there may be issues for the company, no problem should go unsolved. It would be a big help to Harrison-Keyes if they could find appropriate solutions to their problems by figuring out the pros and cons and if the problems are worth fixing. The company could come up with an optimal solution this way and get their new plan under way.
Describe the Situation
Issue and Opportunity Identification
Harrison-Keyes has not been making much money since the rise of low-cost superstores. To be able to stay afloat in the publishing industry, the company would like to switch their focus to e-book publishing (Not to say they will not publish books traditionally any more). The company has been working hard to pull research on the e-book market. The Board is unsure if e-book publishing is the way to go, but they are willing to move forward when enough research is there to support the decision. The research has shown that people are ready for the ch ...