Case 2 Industry Analysis
Harley Davidson/ Heavy Weight Motorcycle Industry
Table of Contents
Mission ………………………………………………………………...3
SWOT Analysis ………………………………………………………..3-7
Sustainable Competitive Advantage …………………………………...7-8
Issues and Problems …………………………………………………....8-9
Strategic Recommendation …………………………………………….9-13
Fallout ………………………………………………………………… 13-15
Conclusion ……………………………………………………………..15
Appendix ……………………………………………………………….16
Refrences ……………………………………………………………….17-18
Executive Summary
In the following paper we discuss the Harley Davidson Corporation and identify two strategic recommendations for their business. In order to get a better understanding of the Harley Davidson Corporation we broke down the company by their strengths, weaknesses, opportunities and threats. We then further analyze and explain Harley’s sustainable competitive advantage, as well as issues and problems the company faces. After going over Harley’s current company situation we use research and statistics to recommend Harley Davidson concentrates more on its international stores and transforms itself into a green corporation. We discuss the advantages and benefits Harley Davidson would obtain based on our recommendations, and also possible problems our recommendations may encounter.
Mission Statement
“We fulfill dreams through the experience of motorcycling,
by providing to motorcyclists and to the general public
an expanding line of motorcycles and branded products and services
in selec ...