EXECUTIVE SUMMARY
Business Objectives
J-Dub Racing Inc. is a motorcycle dealership that will be located just on a paved road in Warwick Township, Lambton County Ontario, close to the villages of Forest and Arkona and only twenty minutes from beautiful Lake Huron and the public beaches at Ipperwash and Grand Bend. The focus of this dealership is off?road recreation and racing. J-Dub MX will offer the major brands and their products; which are Honda, Yamaha, Suzuki/Kawasaki, and KTM.
J-Dub MX Racing Limited will have two on?site Moto X tracks that will be a magnet for customers to the business?one of which will be the main race track, with an additional small one in front for putting on shows. The J-Dub Racing Inc. dealership will be unique because it will not only be selling the product, but it will be also providing a place for the customers to ride and race their motorcycles and ATVs at the track in the spring, summer and the winter.
From the moment a customer walks through the door they will come into contact with a totally new kind of dealership. Patrons will be encouraged to sit on and tryout all the products that interest them. There is going to be a huge amount of inventory of bikes and Moto X apparel throughout the whole store. This is not going to be the typical modern day trend of selling to the Moto X enthusiasts. This will be the type of dealership that is seen in mail order catalogs that is specifically designed for off?road enthusiasts.
Business Structure
The Moto X bikes will be concentrated towards the off road racing bikes rather than cruisers or touring bikes. These are the motorcycles that are raced throughout the world and are available for the public to buy. A customer will be able to come ...