This management project is submitted in partial
Fulfillment of the requirements for the
Bachelor of business administration
Degree at
Integrated institute for learning management (IILM)
New Delhi
INDIA
CONTENTS PAGE
1. EXCECUTIVE SUMMARY
2. INTRODUCTION OF THE COMPANY-pg 1
3. BUSINESS SECTOR-pg 2
4. PROJECT FOCUS-pg 2
5. MARKET SHARE-pg 2
6. SALES AND PROFIT TREND-pg 3
7. SWOT ANALYSIS-pg4-5
8. MARKETING ENVIRONMENT-pg 6
9. PEST-G ANALYSIS-pg 6-7
10. FIVE FORCES MODEL-pg 8
11. MAIN COMPETITORS-pg 9-10
12. MARKET SHARE-pg 11
13. TARGET MARKETS-pg 11
14. SEGMENTATION-pg 12
15. TARGETING –pg 12
16. POSITIONING-pg 12
17. MARKETING MIX- pg 13-15
18. EVALUATION OF COMPANY’S CURRENT POSITION-pg 16
19. EVIDENCE OF COMPANY’S SUCCESS-pg 16
20. PROSTECTS FOR FUTURE GROWTH-pg 17
21. CONLCLUSION-pg 18
APPEN ...