• Guerrilla Marketing is specifically geared for the small business and entrepreneur.
• It should be based on human psychology instead of experience, judgment, and guesswork.
• Instead of money, the primary investments of marketing should be time, energy, and imagination.
• The primary statistic to measure your business is the amount of profits, not sales.
• The marketer should also concentrate on how many new relationships are made each month.
• Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.
• Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
• Forget about the competition and concentrate more on cooperating with other businesses.
• Guerrilla Marketers should always use a combination of marketing methods for a campaign.
• Use current technology as a tool to empower your
There a million tactics you can use in a Trade Show environment to reach your target audience.
1. Invite to Booth Cards; create new card (the size of a Business Card) for each show - with a powerful benefits statement message about your company and be sure to list your booth number!
2. Speaking Sessions; submit company executives to speak at leading Trade Shows in your industry that your target prospects attend - to be viewed as a Subject Expert in the industry AND create interest in your company.
3. Press Release to announce new product OR Speaking Engagement at an upcoming Trade Show. ...