The aim of this work is to define the best growth strategies for the company SystemSoft, and state on their suitability. Through the help of the Ansoff matrix three major strategies are going to be kept for SystemSoft Corporation.
Question 1:
Each company are faced by external business environment that is constantly changes, in particular technological organisations. Those changes can be minor, e.g. regulations, new small firms entering the market; however some changes can have a huge impact and consequences for a business; e.g. new technologies, fusion between two considerable competitors, or consumers changing tastes. All those alterations can create both opportunities and threats to a company’s strategic development and so have to react.
SystemSoft, being in the PC industry is faced with technological changes and have to innovate continuously to keep his technological leading position.
Strategic analysis of Systemsoft:
Systemsoft core products are based on three major lines: BIOS, Pc card and Power management. They are leading the Pc card market with 64% of market share, but in high competition for the BIOS and power management markets with only 20% market share.
“Its strategy was focused it technological leadership, strategic alliances, key customer relationship, further expansion into the desktop market and finding more markets for PC card software and power management technology.” (Case study)
Since 1991, SystemSoft is experiencing a huge growth. But since the company has been public in 1994, its has been facing some problems regarding growth strategies.
Ansoff's matrix is one of the most well know frameworks for deciding upon strategies for growth. Marketers who have objectives for growth use it. Ansoff's ma ...