External environment
Political issue
Google is one of the biggest Information Technology companies in the world. Google is an American public corporation, specializing in Internet searching and online advertising. Google is rapidly growing in popularity around the worldwide. Google justifies its vast new range of services by explaining they all still fit the original company mission statement, to "organize the world's information." Therefore the most important thing is that political remain stable is very important for Google doing business in those countries. Nowadays, world’s political situation remains constantly especially for those developed countries such as U.S, EU and also including some developing counties like China and India. Google expanding its business smoothly in those counties under true and fair condition. Although Google has been criticizing by doing censorship in certain counties, Google still reported revenues of $3.66 billion for the quarter ended March 31, 2007. Opportunities of Google can be expanding very fast in worldwide since global political situation remains stable. Threats of Google can be losing their market share and revenues rapidly when political situation become worse.
Economic issue
U.S IT spending in the next 12 months to hit only 4.6%. Economists say the economy won't take any drastic downturn -- instead they see this as a modest "mid-cycle correction." While the global economy will experience a largely U.S.-led "mid-cycle correction" over the next year, the risks of a more problematic downturn are still low. While world growth is set to slow, after three years of above trend growth, the expected mild deceleration is probably not going to develop into anything worse. Despite recent upward movements, inflation in most ...