Introduction
Google Inc. is a publicly traded company headed by CEO Dr. Eric Schimidt, specializing in internet searching and online advertising. Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University, and the company was first incorporated as a privately held company on September 7, 1998.The two founders Larry Page and Sergey Brin both play active roles in decision making process though.There are over 25 diffirent offices that Google owns, but the Home Office for the company is located in the heart of Silicon Valley in Mountain View, California.The business itself generates most of its revenue from keyword based advertising and the use of its search engine technology to find relevent pages to visitors’ searches(Google.com).
Mission statement
Google’s mission statement is “ To organize the world” information and make it universilly accessable and useful”(Google.com). Google has also foundeed a ten part philoshophy that they stand by. (1) Focus on the user and all else will follow. For Google this means to make the best experience possible for the user. Fast, Clean, and accurate searches are what Google is based on. (2) It’s best to do one thing really, really well. Google does searches better than anyone. (3) Fast is better than slow. This is evident in their search return times. Google believes that visitors should get what they want and as fast as possible. (4) Democracy on the web works. This has worked for Google since the inspection of BackRub. By looking at what people are linking to, it gives the Google search engine a better frame of what to show as relevent to a visitors search. (5) You don’t need to be at your desk to need an answer. This is true now that Google has Goo ...