Whenever a company becomes very successful in a short period of time, it eventually draws the attention of corporate executives and even the general public. Moreover, it comes to be presented as a new business model for success. This article argues the idea of Google's marvelous success over a few past years and it's possible adaptation to other businesses to see if that works for others too or not.
With the question comes, the argument comes. We know the Google is all innovative in it's businesses, but this innovativeness is a cause of its success or a product of its success?
It is hard to explain it right now, but there are some clues to its success in its business model that we can see.
Most of Google’s success and all of its profits can be traced to three innovations: the first a brilliant insight into the organization of information, the second a creative act of imitation, and the third a breakthrough in the engineering of computer systems.
Google does not seem to be in one business by its competitors, actually the corporates in businesses like newspapers, TV networks, book publishers, movie studios, etc sees Google as a rival in their industry. The complementary products are in rise on the Google side, the company has a great strategy to reduce the costs and expanding the complementary products. By the vast breadth of Google’s complements, and the company’s ability to push the price of complements toward zero, Google faces far less risk than others in the market. Any company may find itself competing with Google someday, but it doesn't mean that they should follow their model because they have a very different strategic advantage that makes them invulnerable to losses or failures in any innovation or new product they introduce. So it is not always wise ...