Why we need Business to be Good Corporate Citizens?
"There is no principled way to define it the concept of corporate citizenship and there is no authority to proclaim the correct sense" (De George
2008: 43). Corporate citizenship is not what philosophers would call a natural kind, with a truth or essence out there to be discovered.
Companies are influenced to build a corporate image. This will help them to attract the best staffs. According to a new study that discloses the majority of people prefer working with good corporate citizens. The 'Passion People' survey found that 82% per cent of respondents would rather work for a company that supported good causes.
Corporate consultants Cavill and Co and employment web site www.seek.com.au, jointly conducted the study by looking at the relationship between a company’s charitable commitments and the impact of this on its workforce. There are few favoured causes that are taken into consideration. Such as: children's charities (54%), projects assisting the environment (47%), local community project (40%), youth (38%), education (36%), animal welfare (31 per cent), disability (28%) and mental health (24%). Indigenous and overseas aid causes were the lowest.
The survey was conducted amongst 1100 respondents who worked for companies with more than 10 people. Many respondents were unable to name any company that they considered to be a good corporate citizen, and even the top-scoring companies like: The Body Shop, McDonald's, Hubbard’s (NZ), Warehouse (NZ) and West Pac, were cited by only 178 respondents.
Statistically proven that, 76% of Australians prefer to purchase goods and services from a company with a record of good corporate citizenship. Furthermore, 87% of investors prefer to place their funds w ...