I. Current Situation

A.)Current Performance
(Jackson)

B. Strategic Posture

 Callaway Golf's mission is stated in its mission statement, as follows: Callaway Golf Company is driven to be a world class organization that designs, develops, makes and delivers demonstrably superior and pleasingly different golf products that incorporate breakthrough technologies, and backs those products with noticeably superior customer service. We share every golfer's passion for the game, and commit our talents and our technology to increasing the satisfaction and enjoyment all golfers derive from pursuing that passion. Another part of Callaway Golf's mission statement states, "We conduct our global business honestly, ethically and legally, believing that good ethics is good business."
Callaway Golf's mission, objectives, strategies, and policies are fairly clearly stated, their policies and strategies are more implied from performance.
Callaway Golf is involved in the sales and development of men and women's golf clubs, golf balls, apparel, footwear, and accessories. Originally Callaway Golf began with just the sales and development of various golf clubs. They became well known for the quality and performance of their golf clubs, and Callaway Golf began to grown in reputation and also size. This is the main reason Callaway Golf began and still is in the golfing business; because of its reputation and quality of products. As time went on Callaway Golf acquired other companies and diversified its products, by also selling and developing golf balls, apparel, footwear, and accessories.
A big objective that Callaway Golf has, aside from "making demonstrably superior and pleasingly different products for existing players", is to proud ...