Strengths
We would like to consider the following four aspects (i.e. product, pricing, promotion, place) how G.O.D. to use its strength doing business in Hong Kong.
? Product
The majority GOD's furniture is designed by its own designer with unique Hong Kong lifestyle features such as local architecture and also adopts new technology (i.e. nano) into its household goods. Therefore it differentiates from other competitors (i.e. IEKA, FrancFran).
? Pricing
G.O.D.'s target market is the middle class young people who like the unique feature and have their own style. It sets medium and affordable price with specialized design lifestyle products and therefore it fulfills target customers' needs.
? Promotion
G.O.D.s' employees have their unique uniforms to put on and its unique company logo is attractive, distinctive and memorable. Moreover, it sponsors different cultural activities and roadshow programme that make customers pay more attention to G.O.D.
? Place
G..O.D.s' stores locate at Causeway Bay, Tsing Sha Tsui and Centre etc. These entire place are shopping's hot spot, and thus middle class young people can be attracted who have a high purchase power.
Weaknesses
? Sales
The products are highly profitable because of the high selling price. People aren't as frugal with their resources and become complacent. Moreover, high profits might also attract a lot of new competitors. For example, B&B.
? Management Team and Employee
GOD is lacking of marketing expertise.
? Products and Services
In spite of unique products, GOD imports 30% out of their total amount of products fro ...