Global Marketing: China

MKT 568

Socioeconomic Analysis Report: China

Handed into Dr. Miller

Nicholas Ksiezopolski

3/6/2008


China is one of the oldest continuous civilizations, and subsequently it has reaped the benefits of having such an enriching ambiance to culture some of the world’s greatest inventions known to man. China has been at the forefront of paper production, the ever important compass, the printing press and gunpowder. But even with these successes in the past, China has been ever present in a plethora of civil and cross cultural wars. Even with the tumultuous past of China, China was able to be the largest economy for 18 of the last 20 centuries and until the 15 century had the highest per capita income (Economic System). China is a vast and multifaceted country that has a diverse and intricate socioeconomic system. These values breed a restriction of economic freedom that is slowly deteriorating. From these socioeconomic factors arise a multitude of opportunities and threats that China needs to capitalize on or improve to see monitored progress. As a special mention, there are varying opportunities and threats that come from specific beer consumption data. These external factors will be dissected and applied to the Chinese economic landscape.
In 1949 the People’s Republic of China (PRC) was formed but before this political change of pace, China was a weakened giant with a pronounced emphasis on agricultural commodities such as cotton, grain and yarn. This was the foundation on which China rebuilt and anchored the economic development of new China. Since 1949 China has undergone a large-scale economic reconstruction. The infrastructure has slowly been implemented by installing nine five-year plans since 1949. These short ...
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