Introduction
Commerce on the internet which was virtually non existant in 1996, is now expected to be in excess of a $200 Billion Industry (Singh, 2004). This gives great reason as to why an effective and sucessful Ebusiness strategy can be so valuable to a business. In order to attain ebusiness objectives, it is vital that businesses synchronise information between the front and back office through ICT automation. To ultimately succeed in this will be discussed in the report. The report will also entail contributing factors facing a business owner/manager when developing a new ebusiness strategy. The most efficent way that a firm can take advantage of ecommerce emerging technology will be given close analysis.
1.Importance of an E-business strategy
Many would wonder why an E-business strategy is required and important for a business owener. An eBusiness strategy defines how the organisation will use internet technology to satisfy strategic goals. It provides a high level, prioritised, portfolio of projects to help the organisation successfully implement its business strategy... eBusiness strategy formulation takes the strategic goals of the organisation and the supporting business strategies as its starting point. It then tries to identify opportunities for using the internet to help the organisation implement its strategies. The focus of the search for opportunities can be a channel strategy, internal process improvements, alliances and partnering, and/or new business opportunities ( Philipson 2002). Table 2.1 shows the American statistics in regards to aspects of web use and revenue.
2.0 Business Objectives
Clear realistic objectives help communicate the goals and significance of an ebusiness initiative to employees ...