Running head: SITUATION ANALYSIS AND PROBLEM STATEMENT: GLOBAL COMMUNICATIONS CORPORATION
Situation Analysis and Problem Statement: Global Communications Corporation
Sarah Brown
University of Phoenix
Situation Analysis and Problem Statement
In business, companies are always competing with each other to remain the leader in the industry. Companies want to have a competitive edge over others in the business. Global Communications is at point, where they need to make some changes to their organizational structure to remain competitive in the market. The new approach of Global Communications will bring astonishing opportunity for growth in the industry however ethical dilemmas and issues will arise when the company implements the new plans. This paper will evaluate the issues and opportunities facing Global Communications in their goal to become a global leader in the industry. First a look at the situation Global Communications is facing to better understand opportunities and issues.
Situation Background (Step 1)
Global Communications is a telecommunications company that is faced with increasing competition and decreasing profits. The company has faced depreciation in stock value, with the price per share dropping 50% in three years. Shareholders are becoming increasingly upset and want to rebound and remain competitor in the industry. Global Communications has devised plan to introduce new services to their customers by creating an alliance with a satellite provider as well as applying practices that will increase profitability and cut costs. By implementing this new plan Global Communications faces several challenges.
Issue Identification
The first issue that Global Communications faces is in their m ...