Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
University of Phoenix
Gap Analysis: Global Communications
Global Communications was once a major front runner in the
telecommunications market. This market is rapidly changing and Global is not keeping
up with the new technology, which is depreciating the value of their stock. The Senior
Leadership Team is responsible for coming up with a method that will bring
Global Communications back into the competition and prevent the stocks value
from decreasing. The company decides to take an aggressive two pronged
approach (Scenario Two: Global Communications 2007). They will pair up with
another company that has different but similar products, this will allow them
to compete with the local companies. Finally they will outsource some
divisions of the company to other countries so that they can compete
globally.
Situation Analysis
Issue and Opportunity Identification
Global Communications profits have decreased and their stock has been
depreciating due to their lack of competition in the market place. There are
several issues that they are facing but they present opportunities that they
could take advantage of. The Senior Leadership Team must take into account the
concepts that surround them and how they affect the issues and opportunities
related to the problem. The problem being Global Communications not being
updated on the technology, so therefore they are not able to compete globally.
Competitiveness is a big part of a company being successful in the market place.