Global Communications Benchmarking
The purpose of this paper is to outline the various methods of benchmarking in the form of comparisons and contrasts of several companies. The rationale behind benchmarking is that one can make recommendations concerning the measurement of performance and further improve existing operations. It is meant to be a tool to help perfect business processes. There are numerous ways benchmarking can prove to be invaluable to any company such as one that is facing labor changes, contract disputes or internal restructuring, just to name a few. This paper will illustrate the many ways in which benchmarking enhances company performance on a multitude of levels.
Communication
Good communications between executive staff members of Global Communications and its stakeholders such as the board of directors and particularly the labor union were severely lacking. Ultimately this caused serious if not catastrophic problems for Global Communications. In large part maintaining good communications between executives of companies and their stakeholders may mean the difference between the success and failure of the company.
Two leaders in communications with employees and stake holders are Verizon and South West Airlines. Verizon utilizes a tool called Verizon LiveSource used to push training out to their employees. Southwest Airlines has great communication with their employees, and with their customers. This attention to communication includes flying their training staff to where the employees are stationed to avoid disrupting the employee's daily routine as well as being a cost savings device.
Other companies such as Ceridian, Fed Ex, AT&T and Jack in the Box have shown that maintaining good communications particularly with their employ ...