What are the issues and opportunities facing Global Communications?
Step One: Describe the situation:
There are lots of little problems going on with GC, but I believe the main issue is a conflict of interest between the company's growth goals and the value (or lack thereof) placed on current employees.
Here are some conflicts that have occured so far:
1. GC has renegotiated contracts with it employees--forcing them to take a 20% cut in education and benefits. However, the company placed Maria, the union liaison, in a difficult situation. She was uninformed about the company's new plan, and was forced to make up reasons why the employees should agree to the cut in benefits. Her reputation and role as liaison is now jeopardized because she has not been privy to the "big picture".
2. Katrina has set forth objectives for the "new plan" with little regard to the sacrifices the employees will again have to make. Her goals for globalization and growth are at the cost of the current employees. The company has a reputation for loyal employees, but their recent actions and new strategies are repeatedly battering the trust between the employees and GC.
3. Not all of the upper management supports the new plan. During the board meeting, it seemed as if Katrina just wanted to get the message out to the employees before it leaked any other way. She wanted all of the upper management to come up with excuses to convince the employees why the new plan had to happen. She is too concentrated on the "big picture", and not enough of the "building blocks". Sy, one of the most respected/influential managers, was disregarded at the meeting.
4. There is no inclusion/lack of respect with th ...