Gap Analysis: Global Communications
Over the past three years, Global Communications stock has dropped from $28 per share, to $11 per share. The decrease in stock is due to an increase in competition in the telecommunications industry, forcing Global Communications to restructure their strategy. Global Communications has decided to outsource their technical call center to India and Ireland, which will give Global Communications the technical sophistication their customers are demanding from their technical sales people. However, by outsourcing these jobs to India and Ireland, Global Communications must lay off thousands of domestic technical call center employees. Due to a lack of communication between Global Communications and the Union, the Technology Workers Union has chosen not to support Global Communication's new strategy in outsourcing the technical call center positions to India and Ireland and will not partner with them unless Global Communications restructures their global strategy.
Situation Analysis
Issue and Opportunity Identification
Global Communications has three primary issues that face it in implementing its new business strategy: restructuring its technical call centers, developing a more sophisticated technology for its customers and re-establishing its professional relationship with the Technology Workers Union.
Stakeholder Perspectives/Ethical Dilemmas
Global Communications has four primary stakeholders: board of directors, employees, senior leadership management team and the Workers Technology Union. In the implementation of Global Communication's new strategy, all stakeholders have been affected immensely.
Within three years, Global Communications must increase their market share in the telecommunications industry in order t ...