Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
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Gap Analysis: Global Communications
Global Communications soon came to the realization if business and profits do not increase; they are facing going out of business completely. Over a three year period with the decline in profits of more than 50% the ability for the company to rebound is being questioned. Global Communications has to take action by improving technology and expanding globally. This will result in outsourcing thousands of jobs overseas and a layoff is expected. Alluding to contractual manipulation and unethical business practices the Union has elected to pursue legal action.
Situation Analysis
Issue and Opportunity Identification
Technology has moved forward at an incredible rate. This has allowed many different players to compete within the telecommunications industry. The cable companies have entered the telecommunications market to provide complete solutions encompassing computers, televisions and telephone services. The company soon recognized through their decline in profit some "discrepancy between current state (the way things are) and a desired state (the way things ought to be)." (Bateman and Snell, 2004, p. 10). The opportunity arises to expand globally and grow through introduction of new services for small businesses, align with satellite providers as well as partner with wireless providers.
In order to compete in local markets and step up globally Global Communications decided to move some of the call centers to India and Ireland. Through outsourcing employees there is an opportunity to reduce unit costs for handling calls by nearly 40%. Global Communications will off ...