Situation Analysis
Issue and Opportunity Identification
In today’s communications market, there is simply too much competition. Local, long distance and international companies are all competing for the same business. As technology advances and competition stiffens, it is up to management to meet face the challenges and steer Global Communications towards a direction that will allow the company continuous growth. As a result, Global Communications stocks are plummeting and stockholders are in a frenzy to generate immediate solutions towards turning the tide of the downward spiral.
The communications industry took a major blow when cable companies entered the playing fields and began to offer all in one communications packages, whereas in the past, each branch within the communications field offered specialized and independent services. This means consumers are able to obtain television, internet and telephone services from one provider. In an attempt to cut cost and save plummeting stock prices, Global Communication’s senior leadership team, proposed a new trend setting strategy to the Board of Directors.
The aggressive two-pronged approach will include new services and a new company direction. First, Global Communications plans to introduce new services, primarily targeting small business and consumer customers. The new services will include both local and long distance markets worldwide. To ensure international success, Global Communications has created alliances with a satellite provider that will be able to provide video services, as well as, a satellite version of broadband. In order to compete with local telephone and cable companies, Global Communications has developed a partnership with a wireless provider that can allow consumers and small busines ...