GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
Davin Ramsaroop
University of Phoenix
Gap Analysis: Global Communications
In an increasingly global economy, superior leaders demonstrate the ability to communicate clearly by reducing barriers to communication, and listening effectively. This is especially important when communicating change. Ideal communication strategies focus on the message, the method of delivery, the timing, and the importance of the information being shared with various parts of the organization (Hodges, 2007). Without special attention to these details, a large corporation will risk alienating its employees and creating an unfavorable work environment in which trust in senior management is challenged.
Situation Analysis
Issue and Opportunity Identification
Global Communications is in the midst of a financial crisis. Its stock value has plummeted by over 50 % over the past three years and they are losing market share to local, long distance and international market competitors. Making matters worse, deregulation of the telecommunications as allowed cable companies to now offer complete phone, computer, and television packages, consuming more of the already highly competitive market by synergizing two historically separate industries, telecommunications and satellite/cable provider. Global Communications (GC) has decided to take a more aggressive approach at globalization in an effort to become more competitive on the local and international level. The Senior Leadership Team at GC has recently received approval from their board to aggressively pursue partnerships with a satellite and wireless provider to compete at the local level. The team has also gained approval to move ...